Serena Williams, Shah Rukh Khan & AI Deepfakes Disrupt The Marketing Industry | Antonis Kocheilas on Imagine AI Podcast | E6
Antonis Kocheilas is the Global CEO of Ogilvy Advertising, with over 20 years of experience in the advertising industry. He has a strong focus on the impact of AI on marketing and brands, emphasizing the need to understand its potential for the benefit of clients and society as a whole. Kocheilas has spoken at the GoTech World conference, where he discussed the "9 Habits". As one of the featured speakers at Imagine AI Live ‘24, he provides valuable insights into the intersection of AI and brands, drawing from his extensive experience and leadership in the field. AI is transforming the advertising industry by enabling personalized marketing at scale, such as using deepfake technology to create customized celebrity endorsements for local businesses in India.
Key Points
- AI is transforming the advertising industry by enabling personalized marketing at scale, such as using deepfake technology to create customized celebrity endorsements for local businesses in India.
- The potential of AI in marketing extends beyond increasing efficiency and effectiveness; it offers the opportunity to explore previously unimaginable ideas and create epiphany moments that generate economic value.
- Ethical considerations and change management are crucial in the adoption of AI, as the technology can disrupt job markets and requires careful governance to prevent misuse and protect individual and collective rights.
Chapters
| 0:00 | |
| 7:14 | |
| 14:46 | |
| 32:48 | |
| 37:13 | |
| 41:38 |
Transcript
Loading transcript...