Imagine AI Podcast
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Scaling Creator Partnerships with AI Employees: Tom Hollands on AMT’s AI Vision - E119
AMT AI is redefining influencer marketing through AI employees—starting with Lyra, a Slack-based assistant that automates every step of campaign management. In this Imagine AI Live pop-up podcast, recorded at the Fontainebleau Las Vegas, Chris Madden interviews CEO Tom Hollands to uncover how AMT AI empowers brands like Obvi and Playground to scale creator partnerships without adding headcount. They discuss the growing importance of trust in a world flooded with AI-generated content, the potential for AI avatars, and how AMT is building toward a future of fully automated affiliate and ad-boosting operations.
Key Points
- AI-driven tools can manage influencer marketing campaigns from end to end, saving time and increasing efficiency for consumer brands.
- Trust and authentic relationships with real creators are becoming increasingly valuable in a marketing landscape where content generation costs are approaching zero.
- AMT leverages AI to scale marketing efforts, allowing brands to partner with numerous creators without increasing internal headcount.
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Transcript
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